eTown, Jacksonville in 2026: New-Construction Prices, What's Open, and What's Coming
eTown doesn't get written about nearly as much as it should, considering how much has actually happened there in the last two years. It's a 1,500-acre master-planned community from The PARC Group (the team behind Nocatee) off SR-9B and I-295 on the Southside, about three miles from St. Johns Town Center, with roughly 1,400 homes planned at the original build-out. If you're weighing eTown against other Southside options, here's what's actually true about it right now — prices, builders, what's open at the retail center, and the two biggest things happening there this year.
Home Prices: New Construction vs. Resale
eTown is young enough that Redfin and Zillow don't track it as a single neighborhood the way they do older areas — so the cleanest current numbers come from two places: what builders are actually charging right now, and trailing 12-month resale data from Homes.com.
New construction (the most current, most reliable numbers, since these are live builder prices): David Weekley Homes is currently the only builder still actively selling new construction in eTown, in the Kettering at eTown section, across three collections — Garden Collection from $306,900, Traditional Collection from $404,890, and Paired Villas from $464,900 up to $509,700 (Homes.com new-construction listings).
Resale (trailing 12 months): Median sale price across eTown is $463,200, averaging $232/sq ft, per Homes.com — with the overall price spectrum running from roughly $300,000 for townhomes up to $1.5 million for larger single-family homes. By sub-neighborhood, that spread gets clearer: Kettering (mostly townhomes) has a 12-month median sold price of $436,000, while Edison at eTown — the higher-end single-family section, homes averaging nearly 3,800 sq ft — has a 12-month median of $848,000, with current listings running $799,000 to $1.55 million.
Who's Building (and Who's Sold Out)
eTown has moved through several builders since 2019, and most of the original lineup has already sold through its allocation:
- David Weekley Homes — still actively selling in Kettering at eTown; previously built out Granville at eTown, now sold out.
- Toll Brothers — built Edison at eTown (luxury single-family, final release started in the low $600,000s) and Newton at eTown (gated townhomes); both sections are down to just a handful of remaining homes.
- Del Webb (PulteGroup) — built the 55+ active-adult section, Del Webb eTown, which sold out its roughly 500-home allocation.
- Providence Homes and ICI Homes — both were original eTown builders and are now sold out of new-construction inventory.
In short: if you want new construction in eTown today, David Weekley's Kettering section is the active option. Everything else is resale.
The Exchange at eTown: What's Actually Open
The Exchange is eTown's 62,000-square-foot village center, and as of the most recent reporting it's fully leased (Jax Daily Record). Publix anchors it, alongside Publix Liquors, Great Clips, Grand Nail Lounge, Fifth Third Bank, Papa Johns, Tulum Flavors of Mexico, The Dolly Llama, and Dental Care Beyond Smiles. 2025–2026 has brought a fresh round of additions: a second Mechanism Coffee Roasters location opening spring 2026, new medical office space, a 20,000-square-foot dental education and specialty-care facility, and Allied Veterinary Specialists, a 24/7 emergency animal hospital. David Weekley also relocated its entire Northeast Florida division office and design center to eTown in fall 2025 — a sign of how central the community has become to the builder's regional operations.
The Big One: Vicar's Landing Is Coming to eTown
This is the headline eTown story of 2026. Vicar's Landing — already established with two Ponte Vedra Beach senior-living campuses — announced a $318 million senior-living community at eTown's Exchange West, its third Northeast Florida location (Jax Daily Record, April 2026). The project will bring 375 independent living, assisted living, and memory care residences across more than 1.1 million square feet, on just over 21 acres. The welcome center is already open, presales are expected to begin in early 2026, and move-ins are projected for 2030. For a community built around walkable amenities and multigenerational living, this is a significant vote of confidence in eTown's long-term trajectory — and a meaningful new anchor for the surrounding retail and medical growth at The Exchange.
Also Worth Watching: A Proposed Surf Park
In June 2025, the team behind a planned Jacksonville surf park closed on 45 acres inside eTown for a Wavegarden Cove surf lagoon, academy, and beach club. As of the most recent public reporting, the project has run into rising construction costs and was seeking city incentive support to move forward — so I'd treat this one as "proposed and in progress," not a done deal, until there's confirmed groundbreaking. I'll keep an eye on it and update this once there's firmer news.
Amenities, Schools, and Getting Around
Residents of Marconi, Newton, Kettering, Edison, Nobel, and Granville share access to the five-acre Recharge Amenity Center — a zero-entry resort pool with an adjoining lap pool, a fitness center, an outdoor yoga lawn, a rooftop patio, a playground, and a dog park — plus canopied walking trails through the community's preserved natural land (half of eTown's total acreage is permanently protected longleaf pine habitat).
Zoned schools are Mandarin Oaks Elementary, Twin Lakes Academy Middle, and Atlantic Coast High School — though school zoning is reviewed annually by Duval County, so I'd always confirm current zoning for a specific address before making a decision based on it. eTown sits about 3 miles from St. Johns Town Center and within a reasonable drive of Baptist Medical Center Southside (about 4 miles) and Mayo Clinic's main campus (about 14 miles).
Frequently Asked Questions
Is eTown Jacksonville still building new homes in 2026?
Yes, but only through one builder currently — David Weekley Homes, in the Kettering at eTown section. The other original builders (Del Webb, Toll Brothers, Providence Homes, ICI Homes) have sold through or nearly sold through their allocations.
What is the average home price in eTown?
New construction currently starts around $306,900 (Garden Collection townhomes) and runs up to about $509,700 for larger paired villas. Resale prices vary widely by section — Kettering townhomes have a 12-month median sold price of $436,000, while Edison's larger single-family homes median around $848,000.
What is Vicar's Landing at eTown?
A $318 million senior-living community announced in 2026, bringing 375 independent living, assisted living, and memory care residences to eTown's Exchange West. Presales are expected to start in early 2026, with move-ins projected for 2030.
What's at The Exchange at eTown?
A fully-leased 62,000-square-foot retail center anchored by Publix, with dining, a bank, medical and dental offices, a nail salon, and a veterinary emergency hospital — with new tenants continuing to open through 2026.
Curious About eTown?
Whether you're looking at new construction, a resale in Kettering or Edison, or just want to understand how the Vicar's Landing project might affect the community long-term, I'm happy to walk you through it — reach out anytime.